Dr Kate Hays

Performance Psychologist

How To Win

How To Win: Lessons in Success from the Front Line of Performance Psychology
In shops January 30, 2025

Available from Amazon, Waterstones.

About Kate

A Career Built on High-Performance Success

Kate’s career spans two decades of working with Olympic teams, professional athletes, and organizations at the highest levels. She currently serves as Head of Women’s Performance Psychology at the Football Association (FA), supporting the England Women’s Football Team.

Kate’s expertise lies in:

Building mental resilience in high-pressure environments
Enhancing team cohesion and collaboration
Developing performance strategies for sustained success

Her approachable, practical methods have made her a trusted voice in the world of elite performance.

Book

How To Win: Lessons in Success from the Front Line of Performance Psychology

In shops January 30, 2025

Discover the proven strategies behind elite success in Kate’s debut book. “How To Win” unveils her 4-stage framework, teaching you how to find your purpose, fulfil your potential and thrive.

Order Today from:

Amazon HarperCollins Waterstones High Performance

Keynote & Speaking Engagements

Dr. Kate Hays is the architect of winning mindsets, transforming the psychology of sports into strategies for success in any field. With her work alongside some of the worlds leading athletes and coaches and her insights from 'How to Win,' she empowers teams and individuals to harness their mental strength for peak performance, resilience, and leadership

Keynote Speaking

Inspire and motivate your audience with a powerful keynote from Dr. Kate Hays. Drawing from two decades of high-performance psychology, Kate delivers engaging, research-backed insights that challenge conventional thinking and drive real change.

The four building blocks of success (from her book How To Win)
Cultivating confidence for performance
Winning strategies for teams and leaders

Perfect for: Corporate events | Conferences | Leadership Summits

Speaker Engagements

Looking for something more tailored? Dr. Hays delivers bespoke talks and interactive sessions designed around your specific goals. These sessions go beyond inspiration—they offer practical strategies for sustained success.

Common themes include:

Mental resilience in elite sport and business
Building a culture of sustainable success
Performing under pressure

Perfect for: Executive teams | organizations

Kate played an instrumental role in helping me achieve my dream in the pools, but armed me with all the techniques to be able to deal with pressure, expectation and taught me the importance of perspective. Anyone that has to deal with high pressure and high stake situations would be incredibly lucky to get an insight into Kate’s work.

Tom Daley

Olympic Gold Medalist